Replace hours of manual creative analysis with AI
How much time do your media buyers spend analyzing creative? If you're anything like us, it's a lot.And you still might not really understand what makes a winner. That ends now. Built by ad buyers who know what actually drives results, Iris dissects every winning ad, spots the patterns other tools miss, and tells you exactly what to double down on.
See how Iris thinks
Drop in one of your videos and watch our AI break it down in real time. We'll show you exactly how we spot what matters - from key messages to visual style. Takes 30 seconds.
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Results
No analysis yet — upload a video and click “Analyze”.
Frequently Asked Questions
If you have any additional questions, feel free to reach out to our support team.
Iris categorizes your Meta ads into dozens of groupings, based on the visual and messaging elements of the ad. It then provides a dashboard for you to view performance by each category, facilitating a better understanding of what attributes make an ad successful. This is the type of analysis media buyers and creative strategists perform to understand ad performance, performed at much greater scale and efficiency.
Many ad buyers use naming structures to keep track of different ad attributes and report on them. Using Iris, you can skip the naming conventions, which tend to be time-consuming and error-prone. Iris automatically identifies the most important attributes of your ads and provides insights based on those attributes
Iris reviews all of your ads, and uses a proprietary algorithm to determine which attributes are important to analyze. Then it categorizes each ad one by one, and aggregates the data for you.
We’ve developed a proprietary Performance Potential Score that evaluates the true performance of each ad, considering the tendencies of the Meta algorithm and the ad account’s structure.
Iris is especially useful for briefing new ads: simply look at the attributes that work the best and use that to inform new ads.
No, and tools that claim to do this don’t either – an AI-generated prediction of performance is no substitute for actual performance data.
Yes, you can export the full dataset (every ad categorized by dozens of dimensions, plus daily performance) as a CSV and manipulate it however you’d like.
It's the hook, stupid!
It turns out that 80% of an ad's performance comes down to the first three seconds. Other tools and analysts get lost in the details of the back half of the video. We built Iris to focus specifically on the hook.
The AI Ad Agency
How is your team leveraging AI? There are multiple marketing disciplines in which AI is as good or better than humans, at a fraction of the time and cost. If you're working with agencies today, you need to be asking how they are leveraging AI, otherwise you'll pay more and get less.
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